The Tremendous Growth of Amway India to 39% in North East

Kohima, November 3 (MExN): Amway India Enterprises Pvt. Ltd has registered a 39 % growth in the Northeast in the first nine months of the fiscal year 2009. Amway India recorded a sales-turnover of Rs. 55.1 crore in northeast during 2008 and Nagaland at Rs. 7.43 crore during  2008. Amway India also paid taxes to the tune of Rs. 6. 34 crore in Northeast in 2008 and to the state exchequer of Nagaland, Rs. 8.9 lakh.
“Northeast, contributing a sizeable chunk of our turnover for eastern India, has witnessed 39% growth in sales during January to September 2009 over the corresponding period last year,” said Diptarag Bhattacharjee, vice president, Eastern region, Amway India during  a press conference here.
“To further drive the business, we are intensifying our focus on the productivity, expansion and extensive training of our distributors in northeast including state like Assam, Manipur, Nagaland, Mizoram and Tripura,” he said.  There are 45,000 Amway distributors in the northeast, of which Nagaland has 5300 distributors. Amway India has ten offices in northeast and  two  offices in Nagaland at Kohima and Dimapur. It has conducted around 200 training sessions in the last nine months in Nagaland to boost  sales.
“Nagaland is one of the upcoming growth-potential  regions of Northeast. It is growing in terms of distributor bases and sales,” Bhattacharjee said. Keeping in mind the huge growth potential of Nagaland as well as northeast, Amway is intensifying its focus on Nagaland and other states in northeast, he said. Amway paid taxes to the tune of Rs. 8.9 lakh to the state exchequer of Nagaland in 2008.
Under  Project Sunrise, Amway has set up vocation centre in Ebenezer Orphanage at Dimapur and effort was also on to introduce a similar project for an orphanage home in Kohima also. According to the annual survey by Indian Direct Selling Association, released in the last week of October 2009, the eastern region shows the highest potential for future growth propelled by a rise in entrepreneurial activity. The survey echoes the potential of health, household and personal care as the predominant categories in the region.
Amway India as a market leader in nutrition and wellness category, witnessed growth in Nagaland and northeast. “I believe Nagaland has a huge potential in terms of growth as Amway accords to the people of Nagaland huge income generating opportunity,” added Bhattacharjee.
Rajat Banerje, head, corporate communications, Amway India Enterprises Pvt. Ltd said having touched Rs. 1128 crore nationally in 2009, Amway India is confident of grossing over Rs. 1400 crore in 2009. The company also aims to reach 2500 crore turn over by 2012.
Amway India currently offers 110 products in five categories of personal care, home care, nutrition & wellness, cosmetics and great value products, Banerje said. Amway India is country’s leading direct selling FMCG Company which is a subsidiary of US $ 8.2 billion Amway Corporation, Ada, Michigan, and USA, one of the largest Direct Selling Companies in the world.
The company has invested more than Rs. 151 crore in India. Amway has over 130 offices and 55 city warehouses across the country and covers over 4000 cities and towns through its distribution and home delivery network set up with the support of independent logistic partners.
The company has provided income generating opportunities to over 5 lakh active independent Amway business owners. Amway India has 450 full time employees and has generated indirect employment for 1, 650 persons at all the contract manufacture locations.